PRENTICE has many clients who are Medicare beneficiaries. He should review the Centers for Medicare and Medicaid Services’ Marketing guidelines to ensure he is compliant for which type of products? Posted on août 2, 2023 MA and PDP
105. Unlike trade sales promotion methods, consumer sales promotion methods are: a. targeted at the ultimate consumer market. b. directed toward members of the marketing channel. c. focused on persuading consumers to make slow purchases. d. concerned with offering free merchandise and store demonstrations. Posted on août 2, 2023 ANSWER: a
104. CamScan is a manufacturer of printers, scanners, and other office equipment. It announces a cash refund for corporate purchases in large quantities. Rick purchases 20 color printers for his office from CamScan during this sale. To collect the cash refund, he needs to fill out and mail a form provided by CamScan, along with proof of purchase. In this case, which type of sales promotions is CamScan offering? a. Premium b. Bonus c. Coupon d. Rebate Posted on août 2, 2023 ANSWER: d
103. Which of the following is a similarity between trade sales promotion and consumer sales promotion? a. Both focus on providing incentives to consumers or wholesalers to make an immediate purchase. b. Both are directed toward members of the marketing channel, such as wholesalers and retailers. c. Both aim to increase sales by using point-of-purchase display. d. Both target at members of the marketing channel. Posted on août 2, 2023 ANSWER: a
102. Burger King, a popular chain of fast-food restaurants, offers an official Burger King Kids’ Meal backpack free with every purchase of its newly introduced luxury meal pack. In this case, which of the following types of sales promotions does Burger King offer? a. Trade allowance b. Push money c. Rebate d. Premium Posted on août 2, 2023 ANSWER: d
96. Which of the following refers to public relations strategy in which a company spends money to support an issue,cause, or event that is consistent with corporate objectives, such as improving brand awareness or enhancing corporate image? a. Sponsorship b. Product placement c. New product publicity d. Sales promotion Posted on août 2, 2023 ANSWER: a
95. Decathlon Corp., a sports shoe manufacturer, launches a new line of sports shoes. To promote the product, Fournotts Corp. invites its customers to try on the shoes for a period of one week and get a feel of its features. This is an example of _____. a. corporate communication b. sponsorship c. product placement d. experiential marketing Posted on août 2, 2023 ANSWER: d
94. Which of the following is NOT true of publicity?a. Publicity is the effort to capture media attention. b. Corporations usually prefer not to generate publicity through press releases. c. Corporate donations and sponsorshipscreate favorable publicity for companies. d. Both profit and not-for-profit organizations seek publicity. Posted on août 2, 2023 ANSWER: b
93. Eatalia is a popular chain of restaurants for authentic Italian food. Recently, a customer found a dead insect in the pasta he was served. The customer’s negative review about the restaurant went viral. Eatalia’s chief executive officer (CEO) publicly apologized for the mishap and posted pictures of the restaurant’s kitchen, after being fumigated, on several social networking websites. In this scenario, which of the following does Eatalia’s CEO demonstrate? a. Audience control b. Crisis management c. Lethargy d. Experiential selling Posted on août 2, 2023 ANSWER: b
92. _____ is a public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the Internet; or at special events. a. Audience selectivity b. Product placement c. Corporate communication d. Cooperative advertising Posted on août 2, 2023 ANSWER: b