CH16 QUIZZES + VOCAB Flashcards | Quiz-Let.Com

a promotional display set up at the retailer’s location to build traffic, advertise the product, or induce impulse buying

Posted on août 2, 2023

point of purchase (POP) display

a promotional program that allows the consumer the opportunity to try a product or service for free

Posted on août 2, 2023

sampling

a loyalty program in which loyal consumers are rewarded for making multiple purchases of a particular good or service

Posted on août 1, 2023

frequent-buyer program

a promotional program designed to build long-term, mutually beneficial relationships between a company and its key customers

Posted on août 1, 2023

loyalty marketing program

an extra item offered to the consumer, usually in exchange for some proof of purchase of the promoted product

Posted on août 1, 2023

premium

a cash refund given for the purchase of a product during a specific period

Posted on août 1, 2023

rebate

a certificate that entitles a consumers to an immediate price reduction when the product is purchased.

Posted on août 1, 2023

coupon

money offered to channel intermediaries to encourage them to « push » products—that is, to encourage other members of the channel to sell the products

Posted on août 1, 2023

push money

a price reduction offered by manufacturers to intermediaries such as wholesalers and retailers

Posted on août 1, 2023

trade allowance

promotion activities targeted to the ultimate consumer market

Posted on août 1, 2023

consumer sales promotion