En esta publicación, comparto la respuesta a la pregunta Explain Manufacturers’ Brands VS Private Brands (& captive brands)., con una explicación detallada.
Pregunta ?
Explain Manufacturers’ Brands VS Private Brands (& captive brands).
Respuesta ✅
Manufacturer’s Brand- the brand name of a manufacturer.
e.g.- Fruit of the Loom.
AKA «national brand».Private Brand- a brand name owned by a wholesaler or a retailer.
No longer seen as low-cost, low-quality products
On average, bring 10 percent higher profit margins than manufacturer brands because there is low overhead and no marketing costs.Captive brands- a brand manufactured by a third party for an exclusive retailer, without evidence of that retailer’s affiliation.
Can be priced similarly to manufacturers’ brands and displayed alongside mainstream products.
Espero que comprenda lo que he dicho sobre Explain Manufacturers’ Brands VS Private Brands (& captive brands).. Si tiene alguna pregunta sobre este artículo, deje un comentario a continuación.