16 T/F Flashcards | Quiz-Let.Com

Companies increasingly are using the Internet in their public relations strategies.

Posted on April 19, 2023

a. True b. False Answer: A

Trade association meetings, conferences, and conventions are an important aspect of sales promotion and a growing, multi-billion-dollar market.

Posted on April 19, 2023

a. True b. False Answer: A

One of the most popular approaches for Internet advertising is search engine ads.

Posted on April 19, 2023

a. True b. False Answer: a

Research shows that coupons tend to increase the amount of a product bought.

Posted on April 19, 2023

a. True b. False Answer: A

The objectives of a promotion depend on the general behavior of target consumers.

Posted on April 19, 2023

a. True b. False Answer: A

In our free-press environment, publicity is not easily controlled.

Posted on April 19, 2023

a. True b. False Answer: A

There are many snack foods for children, but only Nature’s Path makes an organic snack designed for a child’s palate. The product’s unique selling proposition is that it is completely organic.

Posted on April 19, 2023

a. True b. False Answer: A

New brands with a small market shares tend to spend proportionately more for advertising and sales promotion than do those with large market shares.

Posted on April 19, 2023

a. True b. False Answer: A

On Subway napkins, nutritional information for their 6inch subs is compared to McDonald’s Big Mac and Burger King Whopper. This is an example of competitive advertising.

Posted on April 19, 2023

a. True b. False Answer: B

An insurance company’s advertisement poses the question, “Will your family survive if you die uninsured?” This is an example of a health appeal.

Posted on April 19, 2023

a. True b. False Answer: B